- To lead the industry while generating value to the stakeholders, be the pioneer in setting ethical standard and be everyone’s investor.
- To lead the industry by providing innovative financial products and services
- To value to the shareholders with total satisfaction
- To establish “customer-first” business strategy
- To be a social responsible investor by making investment only in desirable industry
- Provide employees with motivating work environment, opportunities for learning and career development, competitive compensations and equal opportunities.
- Create synergistic effect by creating high quality and diversified portfolio
- Provide diversified financial services with focused people
- Appreciate uniqueness of each customer’s requirements and serve the customers with product flexibility
- Diversification of sources of fund
- Enhance Corporate value through sustained growth.